What I Like About Louis Vuitton Spring/Summer 2025
"I think if you don't put yourself in aesthetic danger every season, you're not playing the game of fashion" -Nicolas Ghesquière
Nicolas Ghesquière took the Louis Vuitton (Women’s Creative Director) torch from Marc Jacobs back in 2013 and has been carrying it since. Nicolas’ most notable show (during his Louis Vuitton reign) since Louis Vuitton’s Fall/Winter 2014 show was the Spring/Summer 2024 (last year’s) show. So, you can imagine many people were anticipating the next collection and have quite a few things to say. Louis Vuitton however is in it for the long haul. The brand extended Nicolas Ghesquière’s contract as the Women’s Creative Director for another 5 years, last year (November 2023).
A little bit about
NICOLAS GHESQUIÈRE…
He started his fashion career as a fashion assistant to the one and only Jean Paul Gaultier. In 1997, at 25 years old Nicolas went on to work for Balenciaga and would become the brand’s lifeline. Creative Director; a title he would go on to hold for 15 years (1997-2012) breathing life back into the dusty fashion house that was Balenciaga. Gaining notoriety with his prints, patterns, and contrast methods he has been referred to as a generational hallmark by many, and in 2006 one of the most influential people (out of 100) by Time magazine. In 2013 he would become Louis Vuitton’s women’s Creative Director where he currently sits today.
You can read more about Nicolas & his reign at Balenciaga reign here.
I came across
’s note about Louis Vuitton’s Spring/Summer 2025 show.“Once upon a time, Paris had the big three: Chanel, Dior and Louis Vuitton. Each season, these brands – under Karl Lagerfeld, John Galliano (and later Raf Simons) and Marc Jacobs, retrospectively – dictated the tempo and rhythm of fashion. Actual dreams were made here. You wanted to be in one of these universes – or in all at the same time. Today, these three brands are even bigger, but they’ve turned into amorphous behemoths that lost the plot and zeitgeist (which doesn’t make the bags sales stumble, mind you).”
- Edward Kanarecki from Ed’s Dispatch via substack notes
Ah yes, the good old days. When artists prioritized and stayed true not only to their artistic visions, but who they are as a designer as well a lot more than designers (the mainstream ones at least) do today.
Back when creativity ran rampant and shows captured the eyes of the public and the attention of critics without any artificial, try hard gimmicks and stunts. The looks that came down the runway had a rhyme or a reason, a method to the madness.
I agree it when it comes to (authentic expression within) fashion it seems that the plot has been lost... The plot isn’t lost at all in my opinion, but the plot may have been sold and exchanged for profit. I don’t think that is always the case though.
Louis Vuitton Spring/Summer 2025
Let’s set the
CATWALK
The room is pitch black and a sign that reads “Louis Vuitton Paris.” in script illuminates the room along with the glowing catwalk, which is made of various (some patterned) Louis Vuitton trunks. Upbeat electro music fills the room, something you’d hear at a dance club (or a set in Do Lab at Coachella if you will). Take a look for yourself!
One look at the collection and you can see it’s a maximalist’s dream (sorry not sorry to you minimalists, you wouldn’t get it)!
Ghesquière’s design philosophy for this season was centered around “soft power.” In contrast to his traditionally stiff, architectural style.
“It was very interesting to break boundaries, to define architecture in fluidity, and strength in airiness,”
Nicolas Ghesquière
The colors we see throughout the SS25 show consists of neutrals (both light and dark) and Earthy, dull tones, with a few pops of color. The color scheme however is the most tame and easiest digestible component within the collection.
Throughout the collection we see loose fitting looks with different patterns and prints (some inspired by the artwork of French Artist Laurent Grasso) and the mismatching of them, distinct silhouettes, low hanging necklaces, slouchy neck ties, as well as collars reminiscent of a feathered boa, (bulky) leather and feathered sandals.
We also see a lot of layering, pants being worn under dresses, dresses with frills, fringes and 3D embellishments, cloak and robe like outerwear, (elongated) sleeveless vests, asymmetric looks……
and of course leather handbags.
Ms. Neverfull done went and left that old man for a new crocodile skin with a vibrant red gloss and some gold hardware, iktr girl!
& what would a Louis Vuitton show be without any trunks?
You can get more deets on the bags and their changes this season here.
My Thoughts
Okay, so I enjoyed the collection. I enjoyed it a lot. There’s few pieces i’d see myself wearing personally, but there’s a lot of pieces I see that I would love to style and see on other people! This collection had a lot going on and drew inspiration from many places.
The loose fitting and light fabrics gave the garments beautiful movement serving as a contrast against the sharp and stiff silhouettes some of the pieces had. The peplum silhouettes and puffy sleeves reminiscent of the renaissance era which also contrasted against the asymmetrical looks which gave a sort of futuristic look.
With the combination of the stripes, capris, movement of the fabrics, and the Louis Vuitton trunks that made the catwalk even gave off a seaside nautical feel. With change in the music throughout the show, it seems the variety was intentional. I think this collection was a showcase of innovation, exploring themes and fashion history with a twist of modernity. Not for the general/common, not for people who like to follow the rules, and definitely not for people who live by “less is more”.
Now, I’m not going to argue anyone or negate the ugliness of this Spring/Summer 2025 collection. I know it’s an argument that I will not win…
Mismatched prints and patterns, pants under dresses, tube top dress over a turtleneck shirt, chunky sandals, loose fitting clothing, boxy, exaggerated and asymmetric silhouettes.
Um,
HELLOOOOO
Duh, it’s ugly! It’s ugly on purpose! Just like a pug, it’s so ugly that it’s cute! In today’s climate where everybody is running around looking generic and watered down, dressing like a copy of a copy. Personal style is dead. Style is being adulterated, to be repackaged and marketed as a profitable aesthetic. Nobody is original anymore. Nobody wants to take risks anymore. Nobody is original anymore, just original copies.
So that is
𝒲𝓱𝒶𝓽 𝓘 𝓵𝒾𝓴ℯ𝓭 𝓪𝒷𝓸𝓊𝓽 𝓛ℴ𝓾𝒾𝓼 𝓥𝓊𝓲𝓉𝓽ℴ𝓷 𝓢𝓅𝓻𝒾𝓷ℊ/𝒮𝓾𝓂𝓶ℯ𝓻 2025
...…
Looks that I loved
Looks that I hated could’ve done without
You can view the entire collection here.
Just hear me out y’all lmao. What are your thoughts about the collection and is this your first time seeing it? If you’ve seen the collection already has it grown on you, or do you still hate it like the first time (LMAO)? Even if you don’t like the pieces styled together is there anything you like as a stand alone? Fashion (like any form of art) is full of pretentious people. Don’t feel bad about liking something everyone hates or hating something that everyone seems to love! As long as your opinions are you own (and don’t go against mines) you can never be wrong!